Who We Are
Samantha Oughtred
Owner and Lead Designer
With over a decade of experience in marketing, media, and brand strategy, Sam is the driving force behind SAM+PR—a boutique marketing and PR firm dedicated to helping businesses and organizations tell their story, connect with their audience, and grow with intention
Sam brings a thoughtful, strategic approach to every project, blending creativity with real-world results. From developing powerful brand identities and managing social media strategy to designing optimized websites and producing compelling video content, she partners closely with each client to deliver custom solutions that work. Throughout her career, she’s worked with a wide range of industries including healthcare, law, retail, tourism, construction, nonprofits, and the arts—always with an emphasis on clarity, integrity, and impact.
When she’s not building campaigns or designing beautiful marketing materials, you’ll find Sam contributing her talents to community projects, mentoring young creatives, or collaborating with mission-driven organizations across the Southeast. You can also find her in the garden, on the beach, or dancing with her little girls.
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Photo by Lindsey West
Lauren Helgason
Creative Director/ Video Editor
Lauren is a creative force and visual storyteller whose talents continue to elevate everything she touches at SAM+PR. With a sharp eye for detail, a passion for movement, and a flair for visual drama, Lauren has been instrumental in expanding SAM+PR’s services to include dynamic video content, helping clients communicate their stories with clarity and impact.
In 2024, Lauren earned international recognition as the World Champion in Aerial Arts, placing first in the Aerial Art World competition in Athens, Greece—a testament to her unmatched dedication, strength, and artistry.
Her work at SAM+PR blends her performance background with creative strategy, bringing bold, beautiful visuals to life across platforms. Whether she’s behind the camera, directing, editing, or choreographing content, Lauren’s contributions continue to shape the innovative direction of the agency.
Emily Liebtag
Creative Content Powerhouse, Social Media Strategist, Dramatization Actress,
Emily Liebtag is a powerhouse of creativity, strategy, and heart. A lifelong dancer, choreographer, and educator, she holds a BFA in dance from Temple University and worked professionally touring the world with dance, music, and theater ensembles. Her passion for the arts is matched by her entrepreneurial spirit.
Emily is the founder of Embrella Arts, a growing consulting business focused on supporting and strengthening the performing arts community by fostering growth, providing a lifeline, creating new work, and building connections. Emily is also the proud parent of two children and three fur babies.
At SAM+PR, Emily wears multiple hats—she’s our resident social media trend guru, idea generator, and the star of many hilarious (and effective!) client video campaigns. Whether she’s on camera dramatizing a customer testimonial or behind the scenes ideating the next viral reel, Emily brings a rare mix of intellect, humor, and artistry to every project she touches.
Elizabeth DeLaurier
SEO Wizard and Content Strategist
Elizabeth DeLaurier is a dynamic force in both creative and professional circles. As a company member of Tybee Ballet Theatre, she dances for the joy, artistry, and sense of community it brings. Off the stage, she is a mother of three and a powerhouse in the world of digital marketing, with a special focus on the roofing industry.
Elizabeth began her professional journey in healthcare, earning a Bachelor of Science in Nursing and serving as a nurse at Piedmont Athens Regional. Her experience in the medical field instilled in her a strong work ethic, precision under pressure, and a deep commitment to services. These qualities would later inform her success in entrepreneurship.
Transitioning from medicine to business, Elizabeth co-founded a successful roofing company with her husband. While building the business, she discovered a passion for digital marketing, honing her expertise in SEO, content strategy, and brand visibility. Her ability to blend creativity with analytical thinking quickly became a cornerstone of the company’s growth.
At SAM+PR, Elizabeth now serves as our SEO wizard and content strategist, crafting insightful blog posts that perform exceptionally for search engines while resonating with readers. She keeps a close eye on trends in roofing and construction, helping clients stand out in a crowded market with strategy, substance, and style.
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