Who We Are
Samantha Oughtred
Owner and Lead Designer
Hi! I am Sam. SAM+PR is an acronym for Strategic Advertising, Marketing and Public Relations. Also, that’s my name.
I’m a mother of two little girls with a background in nonprofit management and a bachelors degree in Marketing and PR (Read my CV). I have a special place in my heart for helping women-owned businesses and nonprofits, so I am to provide affordable marketing solutions so that they can focus on their missions and passions.
Learn more from my article in Shoutout Atlanta
Photo by Lindsey West
Lauren Helgason
Creative Director/ Video Editor
Lauren is a creative force and visual storyteller whose talents continue to elevate everything she touches at SAM+PR. With a sharp eye for detail, a passion for movement, and a flair for visual drama, Lauren has been instrumental in expanding SAM+PR’s services to include dynamic video content, helping clients communicate their stories with clarity and impact.
In 2024, Lauren earned international recognition as the World Champion in Aerial Arts, placing first in the Aerial Art World competition in Athens, Greece—a testament to her unmatched dedication, strength, and artistry.
Her work at SAM+PR blends her performance background with creative strategy, bringing bold, beautiful visuals to life across platforms. Whether she’s behind the camera, directing, editing, or choreographing content, Lauren’s contributions continue to shape the innovative direction of the agency.
Emily Liebtag
Creative Content Powerhouse, Social Media Strategist, Dramatization Actress,
Emily Liebtag is a powerhouse of creativity, strategy, and heart. A lifelong dancer, choreographer, and educator, she holds a BFA in dance from Temple University and worked professionally touring the world with dance, music, and theater ensembles. Her passion for the arts is matched by her entrepreneurial spirit.
Emily is the founder of Embrella Arts, a growing consulting business focused on supporting and strengthening the performing arts community by fostering growth, providing a lifeline, creating new work, and building connections. Emily is also the proud parent of two children and three fur babies.
At SAM+PR, Emily wears multiple hats—she’s our resident social media trend guru, idea generator, and the star of many hilarious (and effective!) client video campaigns. Whether she’s on camera dramatizing a customer testimonial or behind the scenes ideating the next viral reel, Emily brings a rare mix of intellect, humor, and artistry to every project she touches.
Elizabeth DeLaurier
SEO Wizard and Content Strategist,
Elizabeth DeLaurier is a dynamic force in both creative and professional circles. As a company member of Tybee Ballet Theatre, she dances for the joy, artistry, and sense of community it brings. Off the stage, she is a mother of three and a powerhouse in the world of digital marketing, with a special focus on the roofing industry.
Elizabeth began her professional journey in healthcare, earning a Bachelor of Science in Nursing and serving as a nurse at Piedmont Athens Regional. Her experience in the medical field instilled in her a strong work ethic, precision under pressure, and a deep commitment to services. These qualities would later inform her success in entrepreneurship.
Transitioning from medicine to business, Elizabeth co-founded a successful roofing company with her husband. While building the business, she discovered a passion for digital marketing, honing her expertise in SEO, content strategy, and brand visibility. Her ability to blend creativity with analytical thinking quickly became a cornerstone of the company’s growth.
At SAM+PR, Elizabeth now serves as our SEO wizard and content strategist, crafting insightful blog posts that perform exceptionally for search engines while resonating with readers. She keeps a close eye on trends in roofing and construction, helping clients stand out in a crowded market with strategy, substance, and style.
Reviews
Here’s what people are saying…
Want more info?
Drop a quick note, and I’ll be in touch shortly, or book a call.